A PEEK INTO THE EXCITING FUTURE OF E-COMMERCE WEBSITE DEVELOPMENT

Baichday November 30, 2020 No Comments

The entire world requires digital platforms due to demanding situations. This has resulted in the new normal by providing products and services at the customer’s doorstep without any physical transaction with the seller. Hence, online e-commerce platforms have become a support to all businesses. Though e-commerce websites and online marketplaces have developed many folds since inception, now the advancement in technology and the necessity are lifting it to the next level.

Recent researches show that online retail sales will grow significantly in the coming years. Social media is one of the effective platforms for businesses to multiply revenue and build brands. Connecting your website with it will improve the sales and customer relationship. The e-commerce websites have transformed the shopping methods of the users. Digital platforms can offer a wide range of choices and power their shopping experience. Designing and developing technology is also improving to match the trends and needs of users. Let’s explore the future of e-commerce and its developments that benefit sellers and buyers.

 Augmented Reality (AR)

E-commerce websites today are designed to cater the customized needs of the users. Using the augmented reality will ease the process of virtual navigation of stores and give a better feel to the customers. It also enables a faster transaction. Many big brands have already adopted it to enhance personalization and sales. It can be used in product testing to improve the selection of products and ensures the right fit in particular products. Businesses can provide detailed information to the customers and satisfy their needs without any discrepancies.

 Progressive Web Apps (PWA)

PWA is an advanced mobile website that works like a mobile app, but the user doesn’t have to download it. With the e-commerce platforms growing faster, PWA has come into the picture as a potential addition. The sales generated out of mobile apps is growing higher every year. The Progressive Web App is a better choice when compared to a responsive website as the former is far light and provides an app kind of experience. Building a PWA costs less yet, the benefits you acquire are more. The loading speed of the PWA is higher and contributes to SERP ranking. Hence, applying it the e-commerce will improve productivity.

 Headless commerce

Headless commerce is used by businesses to attract customers and get higher conversions. It is a technique that separates the front-end presentation layer and the back-end of e-commerce functionality. It enables the businesses to launch a new front end and make changes faster than ever which is important to sustain the competitive market. It supports engaging the audience with valuable content and converting them as customers by enabling personalized seamless experience across multiple devices and platforms.

 Voice commerce

Voice commerce or voice-assisted technology uses voice recognition to decrypt the users’ commands to provide search results. The voice-powered devices are used for various purposes like finding solutions online, listening to music, getting map directions, etc. E-commerce has adopted voice recognition to enhance the shopping experience. The user can now simply provide a voice command instead of typing the details and spending a lot of time searching for solutions.

E-commerce websites have improved over the years and now every business needs an online store to meet the goals of marketing and sales. Designing an e-commerce platform and improving it with the upcoming technology will enhance the capability of your brand. It helps in understanding the customers better, satisfying their needs faster, and retain them for a long time. Building a relationship through Email marketing is the key to boost e-commerce revenue. Cloudi5, as an Ecommerce Website Development Company, ensures their products are productive and matching the latest technology and trends.