Description

Advance Digital Marketing Course in Kotli
ICTE
International College of Technical Education Pvt. Ltd
Head Office :
Office # 27, Second Floor, Maryam Shadi Hall Plaza
(Airies Plaza), Shamsabad, Murree Road,
Rawalpindi, Pakistan 46000.
Email : info@icollegete.com
Contact : 051-6122937, 0311-5193625, 0092-335-4176949
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Introduction to Digital Media:
Define digital media and its evolution.
Emphasize its significance in the marketing landscape.
Digital Marketing Terms and Techniques:
Provide detailed explanations of terms like CPM, CPC, CPL, CPF, CPR.
Illustrate how these metrics are used in digital marketing campaigns.
Campaign Management:
Facebook campaigns: Cover creation, optimization, and analysis.
YouTube campaigns: Include Search Engine Marketing (SEM) aspects.
3rd party campaigns: Discuss various platforms and tracking mechanisms.
Data Management Platforms (DMP) + Demand-Side Platforms (DSP):
Provide a clear understanding of DMP and DSP.
How these platforms contribute to targeted and effective digital advertising.
Interactive Learning:
Mention if the course includes practical exercises, case studies, or real-world projects to reinforce
theoretical knowledge.
Consider incorporating interactive elements like group discussions, workshops, or hands-on activities
to make the learning experience more engaging.
Industry-Relevant Examples:
Integrate relevant examples and case studies from the industry to illustrate key concepts.
This can help participants apply theoretical knowledge to real-world scenarios.
Networking Opportunities:
Highlight any networking opportunities the course may offer, such as connecting with industry
professionals, guest speakers, or fellow participants. Networking is crucial in the digital marketing field.
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Up-to-Date Content:
Emphasize that the course content is regularly updated to reflect the dynamic nature of digital
marketing trends and tools. Mention any strategies for keeping participants informed about the latest
industry developments.
Certification and Recognition:
Provide information about any certifications or recognition participants will receive upon completion
of the course. Recognized certifications can add value to their professional profiles.
Flexible Learning Options:
If applicable, mention whether the course offers flexible learning options, such as online modules,
recorded sessions, or weekend classes. This flexibility can cater to the diverse schedules of working
professionals.
Post-Course Support:
Briefly outline any post-course support, such as access to resources, forums, or mentorship programs,
to help participants continue their learning journey.
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