How to Create a Brand Around Your Persona

Do you ever wonder why people like Dave Thomas or Colonel Sanders used to appear so often in their own commercials? It wasn’t purely due to their vanity. Appearing in your own commercials is a great way to create a brand around your persona. The trick is to do so in a way that gives your viewers an intimate connection to your business.

Spotlight Yourself in Plenty of Videos

One of the best things you can do to create a brand around your persona is to feature yourself in plenty of original video content. You can do this by uploading videos on a regular basis. Just get a good camera and mic and tell the world what you want them to hear. A personalized video is worth a thousand lines of text.

You can use all of the latest video making techniques to ensure that your upload is as high quality as possible. For example, you can make a time lapse video online that is easily as good as anything your major league peers in the industry are putting up.

The reason why is simple. Video creating tech has evolved to the point where anyone can post a high-quality video that lets everyone know what they are thinking. You don’t have to spend a million dollars to make a great video that effectively advertises your business. Find a video-making generator on the web and you’re off.

Video content is key to your brand creation. This is because you are the one who is spotlighted. This is your chance not only to advertise your latest goods and services but also to enhance your persona. An effective video will share a positive first impression of you to an audience of hundreds of millions of people at one go.

Increase Your Personal Interaction with Your Audience

There is another very crucial step that you need to take in order to create a brand around your persona. This will be to increase your level of personal interaction with your audience. The more you respond to questions, comments, and concerns from your viewers with a personal message, the better.

The reason for this is a simple one. People want to know that you are manning the helm in person. They want to know that you take the time to read responses. They want to feel that you are processing their questions and concerns and making the effort to reassure them. Doing so will let them know there is a real person behind the page.

Go Where Your Audience Can Be Found

When it comes to creating and enhancing your persona, you need to do so in as public a manner as possible. This means making sure to post your content in the places where your target demographic is most likely to see it. For example, if the bulk of your audience responds to your posts on Facebook, concentrate on this location.

If your audience responds best to video content, be sure to upload plenty of it. If your viewers prefer photo uploads, give them plenty of Instagram-style content. Whatever your audience likes best, do more of it. And always do it in the place they congregate in.

It’s Time for You to Create Your Brand Persona

Are you ready to create a brand new you? This is your chance to establish and enhance your brand by building the perfect persona. Doing so has a thousand benefits, all of which will add to your level of sales. The time for you to make the ultimate first impression by branding your persona and your business is now.

Categories : Business

Tags : How to Create a Brand